About UsFox International's Baby TV Partners with Narrowstep to Launch New Internet TV Channel
NEW YORK / LONDON, January 16, 2008 - Narrowstep™ Inc. (Nasdaq: NRWS), the TV on the Internet company, today announced that it has entered into a partnership with Fox International's BabyTV, to provide their original programming over the Internet using Narrowstep's platform.
BabyTV, www.babytvchannel.com, is the world's first TV channel dedicated to infants and toddlers. Their innovative programming is created by a team of award-winning content and child development experts designed to promote learning, activity, interaction and fun.
"BabyTV is dedicated to creating a multi-platform experience for its viewers by continuing to innovate and extend its brand into various new media, products, and other formats," said Liran Talit, Managing Director and Founder of BabyTV. "Narrowstep's Internet TV platform will play an integral role in helping us launch our second generation website and compliment many of the new features we have created. In addition to our over 50 new games and activities which will be launched in 2008, by offering our original content over the Internet we will be able to extend our reach into new markets and allow our audience to view our programming wherever they want, however they want in TV-like quality."
BabyTV which launched internationally in 2005, is already viewed by parents and babies worldwide on over 100 platforms in 65 different countries and in 12 different languages. The channel is also available through VOD, mobile, broadband, home videos, inflight services, and now on www.babytvchannel.com.
Narrowstep will provide BabyTV with their telvOS Internet TV platform, which is the most complete end-to-end solution for broadcasters to deliver video over the Internet. telvOS provides broadcasters with a suite of products and tools which includes a robust content management system, superior DRM tools and a host of monetization tools. These tools allow broadcasters to effectively integrate a customized Internet TV strategy into their existing workflow without the need to deal with multiple vendors.
Narrowstep also designed and built the feature-rich video player. The BabyTV player is a complementary experience to viewing the channel which allows parents to choose their child's favorite programs by themes or by character, and allows parents and babies to engage in activities such as Baby Karaoke, sing along and more. The player also offers parents the option of tailoring their child's experience by viewing the programming in a number of different languages.
Narrowstep recently announced the release of its Player 2.7 technology designed to provide global broadcasters and telcos with the tools they need to monetize video over the internet. Fox's BabyTV is the latest addition to Narrowstep's world-class list of clients including ITV Local, Virgin, Telefonica, Sci Fi Channel, KPN, the Outdoor Channel, the Travel Channel and more.
"The fact that we were chosen by an industry leading company like Fox International, only reaffirms that we have developed the right strategy of focusing on our technology and on targeting world-class broadcasters," said David C. McCourt, Chairman and Interim Chief Executive Officer. "The BabyTV brand and original content offering, along with Narrowstep's expertise in building tools for monetizing content are a powerful combination, and we are excited to play a long term role in BabyTV's success."
For more information about Narrowstep, please visit www.narrowstep.com.
About Narrowstep
Narrowstep™ Inc. (OTC BB: NRWS), the TV on the Internet company, is a leading provider of Internet TV services supporting over 180 channels worldwide. Narrowstep's proprietary technology platform delivers the highest quality, TV-like experience available on the Internet. A pioneer in delivering Internet TV, Narrowstep offers the expertise and technology to move, manage and monetize video content across the Internet. For more information about Narrowstep, please visit www.narrowstep.com or call 609-945-1760.
About Baby TV
BabyTV is the world's first 24 hour, commercial-free channel for infants and toddlers and their parents. Created by a team of award-winning content experts and leading childhood experts, BabyTV is a unique offering of dedicated programs designed to promote early learning, activity, interaction and fun. Since its first launch, BabyTV has seen rapid growth and is currently aired on over 100 platforms in more than 65 countries worldwide. For more information please visit our website www.babytvchannel.com.
For additional information please contact, Jesse Case at jcase@narrowstep.com or visit http://www.narrowstep.com.