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Internet TV Ad Opportunity
The rapid rise of Internet TV creates much debate but people in the know are acting to advertise now because the figures speak for themselves:
- 24.9 billion video streams were served in 2006 (Accustream, March 2007)
- Online video has reached critical mass (Jupiter 2006)
- 66% of US consumers view online video at least once a week (Advertising.com, Insight Express 2007)
- 31% of video ad viewers checked out the advertisers web site (Online Publishers Association 2006)
Much of current Internet TV content has been short form and user generated, which has been a revolution in itself, but demand for high quality content is growing. Narrowstep's publishers are leading the new revolution of long form and professional Internet TV content, which means vastly increased viewing time, more engaged viewers, and thus a bigger opportunity.
Narrowstep is currently working with many leading Internet TV advertisers . Contact us to find out how we can help you reach your target markets with our ad serving technology and Internet TV advertising solutions